Social media is also a critical part of digital PR. Experience has taught us which magazines and media outlets source stories via Twitter and Facebook – and you’d be surprised to know which high-profile outlets prefer to get their tips in 140 characters or less. Plus, it’s a must-have for SEO and content marketing efforts.
Personality is everything in social media marketing. We’ll work with you to figure out what kind you want your business to have, and then we’ll convey that tone with every article we share and update we post. We’ll also identify thought leaders in your industry and interact with them on a regular basis, helping to raise your profile within the community. It’s social media marketing with a purpose, and it’s the only way we do things around here.
Facebook – Wonder why no one’s liking your status updates? Well, it takes a lot of work to build social media relationships, and as a business owner you probably don’t have the time to maintain them. As part of our social media marketing services, we’ll make sure your page always looks clean, relevant and professional. Journalists, for example, often check out Facebook pages as they decide whether to cover a person or a business. If the cover photo is blurry or there are too many links on the page, it makes a bad impression.
Instagram – Beautiful visuals can entice your audience. With Instagram in your arsenal, we will tempt your customer to act as fast as possible in obtaining your products and services. Have you ever become hungry from looking at pictures of food? We will produce those pictures, and entice your customers with the proper wording to increase sales. We will also dig out the best hashtags to get your posts and profile noticed.
Google+ – If nothing else, this is a must for SEO. Google prioritizes sites that are active on Google+ in their search algorithm. We’ll add the right people to your circles, update your page (be honest, it’s been forever since you’ve done it) and come up with super-cool concepts for Google Hangouts.
Website Copywriting – With the proper social media profiles in place and connected to your website, your SEO (Search Engine Optimization) or power to be found on Google, will increase. To help push your site even higher in to better rankings, we will enhance your written text within your site, using keywords that help to attract the customers that you want.
Twitter – We don’t just send out a few links to your website and call it a day, because that isn’t effective. Instead, we get into real-time conversations that will make your Twitter account stand out among your competitors. We even monitor the Twitterverse to see who’s talking about the kinds of products or services that you offer, and then we send messages to introduce those tweeps to your company (preferably with a coupon code to incentivize a purchase).
LinkedIn – You’re probably on it, but chances are that you’re not using it to its full potential. It’s a great place to find new customers, build business partnerships and promote your website content – especially blogs. In fact, in many cases it can even send more website traffic than Twitter and Facebook.
We keep close watch on KPIs and recommend adjustments as needed. Monthly reporting and weekly updates are included as part of our social media services. We will also come to gather pics/vids at your product, dig out encouraging memes, and create content to directly target customers on your behalf.